The Importance of an “Ask”

Part of my responsibilities at McKinney Advisory Group involve creating and maintaining relationships with our nonprofit partners. I am also operating a nonprofit of my own, albeit small, but understand there are two side to the operation. A recent article from Forbes.com outlines the growing expectations and responsibilities involved in relationships between corporations and nonprofits. The article explains that greater communication, measurement, and responsibility in reporting are increasingly expected by companies from nonprofits.

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